In this episode of Process This!, Larry McLean, the founder of PartyWirks, talks about self-service software for small businesses in the family entertainment industry. He highlights the importance of customer service, fair pricing, and specialization in the party business. Larry also discusses the sales funnel and the need for a seamless booking experience. He shares customer stories and unique solutions that PartyWirks has provided. Additionally, Larry talks about trends in the industry and the integration of email marketing into PartyWirks. 

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